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Are you seeing the we limit how often you can do certain things on Instagram error way too much? If yes, then this article is for you.

Social media has taken over in a big way over the past 15-20 years. Millions of people have never known the world without it, and hundreds of millions can’t remember what life was like before the advent of social media.

It has become so ingrained in our lives lately that people are glued to their screens right from the moment they wake up to the second they shut their eyes at night.

With the emergence of dozens of popular social media platforms in recent years, only a few of them found immediate success and claimed their spots at the top among the most widely used platforms. One of those platforms is Instagram.

However, with the ever-increasing popularity of Instagram, the threat of spam accounts also increases.

These spam accounts trouble users and ruin their social media user experience by spreading toxic content.

To prevent that from happening and protect its users from spam accounts, Instagram has taken many steps and introduced plenty of limitations over the years.

With the help of these restrictions, Instagram detects abnormal activities and takes actions to restrict those accounts.

To enjoy your social media user experience to the fullest, it’s important to learn about common problems that you might encounter on the fly.

Whether you have just got started on Instagram or have been using it for years, you cannot just learn all the rules and limitations on any social media platform, which is why you may end up violating some limitations unknowingly.

In case you violate a rule on Instagram, an error message “we limit how often you can do certain things on Instagram” may show up.

If you have been seeing this message lately, you’d know how irksome it is.

So, what does it actually mean? Why does this message show up? And most importantly, how to fix it?

This would be the premise of today’s discussion.

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What Does “We Limit How Often You Can Do Certain Things On Instagram” Mean?

As mentioned earlier, you have to follow some set of rules on every social media platform. It turns out that Instagram is quite strict when it comes to rules and limitations.

To protect its community from harmful accounts, it has set rules that have to be followed by its users.

If it notices any unusual activity on your account, you may see the “we limit how often you can do certain things on Instagram” message.

The full message says “ Try again later. We limit how often you can do certain things on Instagram to protect our community. Tell us if you think we made a mistake”.

In simple words, Instagram gives its users a pre-ban warning by showing this message if it notices anything wrong.

If you don’t recede even after seeing this message, chances are that your account may get blocked.

It’s no secret that every social media platform hates offensive and harmful accounts that may threaten other users.

Not only does it jeopardize the user experience, but also questions the credibility of the platform.

So, every social media platform takes ample steps to avoid that from happening. Of course, users find it annoying and hate seeing these trouble messages. However,

However, that doesn’t necessarily mean that it only appears when you violate its rules. It may happen due to other reasons as well.

That creates the need to learn about Instagram limitations.

What Are Instagram Limitations?

How to Fix: We Limit How Often You Can Do Certain Things On Instagram in 2023 - EarthWeb (5)

If the “we limit how often you can do certain things on Instagram” message appears on your screen, it means that you have violated some of the limitations on Instagram.

But how do you know which limitation caused it?

Knowing it is important so that you can avoid it in the future to protect your account from this error.

As things stand, there are a few factors that determine the limitations on any account.

Factors for Limitations

Well, the limitations are not the same for all accounts. Of course, some limitations, such as posting hate speech, are the same for every user.

However, the limitations regarding likes, comments, and following can vary from account to account.

  • The first factor is the age of your account. New accounts tend to have a higher limit as compared to the older ones.
  • The total number of followed accounts, as well as the total number of accounts that follow you.
  • How engaging your posts are. If your posts have a good reach, you’d be given more relaxation.

Limitation on Forbidden Content

You can refer to the “Community Guidelines” of Instagram to know which type of content is acceptable on Instagram and which one you should avoid.

However, there are some basic types of forbidden content that you must avoid if you want to stay on Instagram.

  • Sexual content (including nude pictures)
  • Hate speech against any race, ethnicity, social case, sexual orientation, disability or disease, etc.
  • Encouraging violence in any way.
  • Harassing or threatening other users.
  • Online gambling.

Limitation on Following and Unfollowing

To your surprise, Instagram sees both following and unfollowing on Instagram as the same actions. The daily limit on following and unfollowing on Instagram is 200.

Whether you follow 200 users, unfollow 200 users, or follow 100 and unfollow 100, it all will be considered the same thing and you’d be violating the limit.

Moreover, new accounts are closely monitored, so it’s a good rule of thumb to be mindful of this limit, especially in the early days.

You can begin slowly, and then increase the number of people you follow, unfollow gradually.

If you are new to Instagram and want to follow many accounts, don’t follow more than 50 accounts a day. You can double this number by the end of the week.

A huge increase in following or unfollowing may show spamming patterns, which the Instagram algorithm will see as a bot.

Limitation on Liking and Commenting on Posts

We all love to like and comment on posts of our loved ones, don’t we? Well, you may be surprised to know that it could also invite problems on Instagram.

However, this is not a reason to worry as Instagram has been quite generous regarding this limit and has set it to 1000.

So, even if you are completely free and are scrolling on Instagram for hours and hours, the chances of you hitting this limit are quite thin.

As far as the limit for comments is concerned, Instagram has set it to 200 per day.

Considering the fact that commenting on a post consumes more time than liking and users usually don’t comment that much, this limit is also quite reasonable.

However, be mindful that commenting the same comment several times can also lead to a ban as it is considered spam behavior.

So, be mindful if you are trying to win a giveaway by commenting on a certain comment several times.

Limitation on Direct Messaging

Instagram has set a limit on direct messaging as well. Of course, you can direct message a single user whenever you want, but if you start overusing this feature and start spamming, Instagram won’t be late to notice it.

The limit on direct message is 80. On average, an Instagram user messages 10 to 20 users daily. So, you are unlikely to reach this limit too.

Limitation on Hashtags

Hashtags come in handy if you want your posts to get more reach among a certain audience.

While social media platforms encourage the use of hashtags, Instagram has set a limit to hashtags as well.

As things stand, you can use up to 30 hashtags on each post. If you exceed this limit multiple times, the “we limit how often you can do certain things on Instagram” message may show up.

Limitation on Length of Videos and IGTV

Instagram has always encouraged its users to post both pictures and videos. However, there is a limit to the duration of videos.

The video that you are posting on your profile can be up to 60 seconds long, whereas the video on your story can only be 15 seconds long.

You can also choose a video that is longer than 60 seconds, but you can only upload a certain portion of up to 60 seconds of that video.

However, Instagram didn’t take long to realize that most users didn’t like this limitation on the duration of videos.

So, it introduced two new features, IGTV and Instagram Live. On IGTV, you can upload videos that range anywhere from 15 seconds to 10 minutes.

On the other hand, Instagram Live enables you to broadcast video to your followers as a part of your Instagram story.

Although you are limited to 60 minutes per live stream on Instagram, you can start another live video as soon as you reach the limit in one session.

Limitation on Stories

So, you might be wondering how many stories can you upload on Instagram every day? 10? 15? Maybe 30?

Well, Instagram gives you much more freedom than that. You are limited to up to 100 stories per day, which is certainly more than enough.

Chances are that you won’t hit this limit even if you are enjoying vacations with your friends.

In case you want to add more than 100 stories, you’d have to wait for 24 hours after the first story was uploaded. As the older stories disappear, you can add more and more stories.

Limitation on Tagging

The main purpose of tagging other users is to include the people in your posts and stories who accompanied you or captured your posted pictures or videos.

However, many Instagrammers started using this feature like crazy to increase the visibility of their posts.

So, Instagram set a limit to tagging people on your posts, stories, and comments.

As far as the posts are concerned, you can tag up to 20 people, and when it comes to comments, this limit shrinks to 10.

Limitation on the Character Count, Username, or Bio

Instagram allows you to choose a unique username for your Instagram account. This could be your real name or your nickname with some added characters.

Instagram lets you choose a real name having up to 30 characters. This makes sure that you choose a name that is easy to read and concise.

As with the bio of your account, it gives an idea of who you are, what you do, and what your hobbies and interests are.

The maximum number of characters in the bio of an account is 150, which is enough to describe your personality.

Limitations on Captions and Comments Character Count

Instagram is a platform used to post visual content (pictures and videos). Expectedly then, the limit for captions on Instagram is a bit low, i.e. 2200.

The same goes for comments as well. However, if you feel that the caption of 2200 words is not enough to describe your pictures and videos, no one is stopping you from adding comments too.

All in all, to prevent this error from happening, never post any forbidden content and try to respect all the limitations on Instagram.

The algorithm of Instagram is designed in such a way that performing any action heavily leads to an action block of an account.

Action block reduces your engagement on the app which is considered spam.

Instagram Limit vs Instagram Banning

So, you might have figured out that the “we limit how often you can do certain things on Instagram” message is because of a violation of a limit, not banning.

When you see this message, you are not allowed to access your account temporarily.

Although you may access your account after 48 hours, there have been cases of people having to wait an entire week before Instagram removed this error from their account.

On the other hand, if your account is blocked on Instagram, it means that you’d lose access to your account permanently.

If you see the trouble message, take it as a warning if you have been violating the limits repeatedly and refrain from violating in the future if you want a pleasant user experience on social media.

How to Fix the “We Limit How Often You Can Do Certain Things On Instagram” Error?

How to Fix: We Limit How Often You Can Do Certain Things On Instagram in 2023 - EarthWeb (6)

The good news for you is that there are plenty of ways to fix the aforementioned error if you have been seeing it lately.

Delete the Culprit Post or Story

As mentioned earlier, posting forbidden contact is one of the main reasons why you may see this troubling message.

So, if this message shows up, make sure to check your recent posts and stories right away. If you feel that a certain post or story may be the culprit, delete it right off the bat.

Although it doesn’t guarantee that this message will be fixed immediately, you may be able to access your account after 24 hours (only if your post didn’t have any forbidden content).

Report It to Instagram

Another way of getting rid of the trouble message is by reaching out to Instagram’s user support service.

If you are seeing the trouble message but can’t really figure out the reason why it occurred, reaching out to a user support service is the most viable solution.

The error may occur due to a glitch in the system or any other problem on their end. So, don’t shy away and contact the user support service immediately.

Don’t worry, the process is easier than it sounds. However, one thing to bear in mind is that Instagram is not that consistent with its response time.

To contact Instagram’s support team, simply go to your profile and hit the “Hamburger” icon at the top right of your screen. Now go to “Settings” and click on “Help”.

Now, you’d see the “Report a Problem” option. This is where you can explain what happened to your account and ask them why it is not working.

And yes, while submitting your answer, don’t forget to add a screenshot. Hopefully, Instagram will get back to you soon enough.

Change Your Password

If you love double-tapping on the “Heart” button under every post, chances are that you might have exceeded your daily limit on liking posts.

In such cases, Instagram may restrict your activities. However, many Instagrammers have reported that this could be fixed by merely changing the password of your account.

When you log into your Instagram account after changing your password, chances are that your daily limit on liking the posts would be renewed.

To change your password, click on the “Hamburger” icon and go to settings. You’ll see the “Security” option there, click on it.

Now click on “Password”, it will take you to another page. You’d be asked to enter your old password, new password, and re-enter your new password.

Once you have completed the process, your password would be changed.

However, it is important to note that it doesn’t guarantee that you will instantly get access to your account. Sometimes, it works, and sometimes, it just doesn’t.

In case it doesn’t work for you, you may have to wait for 24 hours to renew the like limitations.

Use the Instagram Automation Tool

Another way of avoiding the error message is to use the Instagram automation tool.

This may make you think that using an automation tool may get you higher limits on liking, commenting, using hashtags, etc.

Well, that’s not the case. The limits set by Instagram are final and non-negotiable. So, what’s the point of using an automation tool?

An automation tool comes in handy when it comes to managing your time on Instagram. From direct messages to post scheduling, it can help you manage a lot of things.

Of course, keeping track of likes, comments, follows, is a daunting task, which is why you may want to use the Instagram automation tool.

Knowing where you stand will certainly help you stay within limits on Instagram.

Create a Backup Account

If the error message on Instagram has been showing up a lot on your account lately, this may be because you are an avid content creator with tons of content.

As an emerging content creator, the last thing you’d want is to have your account blocked on Instagram.

To save yourself from this headache, consider making an alternative backup account.

A backup account will not only give you the ultimate peace of mind, but also an opportunity to share different aspects of life on different accounts.

For example, if you are a food vlogger, you can post your food vlogs on one Instagram account and share travel diaries on another. Cool, isn’t it?


Why Does Instagram Keep Saying They Restrict Certain Activity?

Like every other social media platform, Instagram has a set of limitations that are to be followed by users.

From liking and commenting to following and unfollowing, Instagram has set limitations to prevent bots and harmful accounts that may threaten other users.

In case you commit a violation, Instagram may show you an error message and restrict your activity.

How Often Can You Do Certain Things on Instagram?

Instagram has a different limit for different actions. For liking, the limit is 1000 posts every day. The number reduces to 200 for comments.

Following and unfollowing actions are categorized as one, and their limit is 200.

The maximum number of hashtags that you can use in one post is 30 and the number of users you can tag in a post is 30.

How Long Do Instagram Restrictions Last?

The duration of a temporary ban on Instagram is usually 24-48 hours. However, this ban may prolong to weeks in some cases.

How Do You Get Rid of How Often We Limit Instagram?

To get rid of the error message, delete that certain post or story that may have led to the violation.

If you don’t know why this message keeps appearing, consider reporting it and reaching out to Instagram’s support team.

Changing the password also works sometimes solve the we limit how often you can do certain things on Instagram error.



Why does my Instagram keep saying we limit how often you can do certain things? ›

When the “We limit how often you can do certain things on Instagram” appears on your screen, Doesn't mean that your account is banned, but you just violate some of its limitation rules. It also means you can't access your account for 48 hours.

Why does Instagram say try again later we restrict certain activity? ›

Why does Instagram keep saying “Try Again Later, we restrict certain activities to protect our community”? Unfortunately, if you're experiencing any variation of this message… it means your account is temporarily action blocked on Instagram.

Why does Instagram give me a limit? ›

Instagram has limits in place to stop direct messages that people may not want to get, like spam. If you were warned about sending too many messages and continue to do so, you may not be able to send more direct messages for a period of time.

Why is Instagram restricting me? ›

Your account may have been restricted and flagged for further review because we may have detected activity that goes against our Terms of Usefor accessing and collecting information in unauthorized ways, commonly known as data scraping.

How long does the try again later last on Instagram? ›

Wait out for a couple of hours.

The error may disappear. Don't perform any actions on your account: don't like, follow, or comment on posts. If you use any third-party tools for such actions, stop using them as well.

How long does Instagram action block last? ›

Action blocks usually last from 12 to 48 hours, but sometimes they can last for up to two weeks. If that's the case and you don't want to wait that long, you can start growing another account while you're waiting to get unblocked.

What are Instagram limits settings? ›

Limits will restrict how random users can interact with your account. If your comments section or inbox isn't bestie vibes only, Instagram's newest feature, Limits, can help. Quite literally, the feature limits the messages and comments that make it to your screen — no review process necessary.

How do I turn on limits on Instagram? ›

To turn Limits on or off in the Instagram app for Android and iPhone:
  1. Tap or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap Settings and privacy.
  3. Below How others can interact with you, tap Limited interactions.

How long to wait for Instagram limit? ›

Wait it out for 24–48 hours.

Even better if you stop any of the Instagram actions for 24 or 48 hours. Don't use Instagram or any third-party tool within this period of time.

Will I get my Instagram back in 30 days? ›

After 30 days, your account will be permanently deleted. And usually, you can only recover your account if it was disabled by mistake.

Why did I get a warning on Instagram? ›

Photos and videos containing sensitive or graphic content may appear with a warning to let people know about the content before they view it. This warning appears when viewing a post in Feed or on someone's profile. You can learn more about how we respond to sensitive content in ourCommunity Guidelines.

How long does Instagram limit unfollow? ›

To make sure your account is not shadowbanned, keep your unfollow limit to less than 60 per hour with a gap of 25-30 seconds. Followers+ Track for IG helps you to easily unfollow on Instagram, which is why you might be motivated to unfollow quickly and easily.

How long does we restrict certain activity on Instagram last? ›

Instagram usually imposes restrictions for a period of 24-48 hours, but it can be longer in some cases. During this time, you won't be able to perform the restricted actions on the platform, but you can still use Instagram to view content, message other users, and post new content.

What are the Instagram rules for 2023? ›

The 2023 Instagram Reels algorithm

The algorithm evaluates this by looking at the following: Your activity. Signals like which Reels you've liked, commented on and engaged with all help Instagram understand what kind of content could be the most relevant to you. Your history of interacting with the person who posted.

What is the unfollow limit in Instagram 2023? ›

Instagram Unfollow Limit in 2023

You can unfollow 60 accounts per hour and 150 accounts per day. If you surpass this Instagram unfollow limit, you may temporarily lose access to your account.

How many can you unfollow in a day? ›

Unfollowing limit

Don't do it all at once. If you unfollow more than 150 per day, your account could get temporarily banned.

Where is time limit on Instagram? ›

Tap Your Activity, then tap Time spent. Tap Set daily time limit. Choose an amount of time and tap Done.

How long is Instagram jail? ›

How long is Instagram Jail? Most action blocks resolve within 24 hours, others a few days while some serious ones may take anywhere between two weeks to 30 days. You should expect to get out of the dreaded Instagram jail within a few days provided you do not break more rules.

Can you get banned for posting too much on Instagram? ›

Session Action Block (error 400).

This is very common and happens if you like too many posts, leave a lot of comments (especially repetitive and spammy), send an excessive volume of DMs or follow / unfollow too many accounts in a single day.


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